This project was created as part of a case study for a job application for the role of Creative Performance Specialist. The task involved analyzing existing ad campaigns, developing new campaign ideas, and creating various deliverables, including static graphics and motion design concepts.

Graphics are made using Illustrator.

Motion Graphics videos are made with Illustrator ad After Effects.

This case study showcases my skills in concept development, visual storytelling, and performance-focused creativity within the context of digital advertising.